Theatre
Marketing Strategy
I have over 20 years experience of planning strategy for productions with budgets from £5k to £2 million and offer the following specialist skills and knowledge to drive and inform your campaign:
Creative Direction & Brand Guardianship
Media Planning across Digital (PPC, content and display), Print, OOH & Broadcast
Multi-platform Social Media Strategy
Budget Planning & Execution
Distribution
Specialist Marketing
Audience Development
Sales and Ticketing
With a background that includes working across a number of different roles at Ticketmaster, See Tickets and Delfont Mackintosh Theatres I understand the vital importance of maximising every penny of sales revenue across the lifespan of your production and offer the following services for you to mix and match as required:
Consultation on venue set-up, including pricing and total seaters
Sales Analysis
Revenue Management, including advice on dynamic pricing
Ticket Agent relationship liaison (including running trade nights, FAM trips, pricing & sourcing & set-up of promotions)
Education Marketing
Groups Marketing
Affiliate Partnerships
International & Domestic Tour Operator Marketing
Third Party Supplier Sourcing & Management
Over the course of my career I have amassed a huge network of contacts and can recommend and manage these as part of your marketing campaign mix. Also happy to extend my network by working with your chosen contacts.
Designers
Digital Design and Website Build
Photographers (studio, production and rehearsal)
Rehearsal Space
Partnerships (Brand and Promotions)
Tourism Marketing
EPK and Trailer Creation